Eight-year-old Guarionex (or Rex as he is called), a proud Nuyorican (that’s a Puerto Rican from New York) kid with a passion for sneakers and style, started RexRewind to give old shoes a fresh start. Rex noticed how many cool sneakers got tossed out just because they were a little worn. To him, every pair still had life—and style—left in it and stories left to tell. With a little cleaning and care, he started rescuing sneakers, giving them a new home, and helping others rock sustainable fashion.

Today, Rexrewind is more than a brand—it’s a way to keep the style alive, save the planet, and make sure every sneaker gets its chance to shine again.